More light. Less between you and it.
Window-care serviceIndependent fictional concept created by Fleumi. Not a client project and not affiliated with or endorsed by any real business. Photography is used under license and does not represent work performed by Fleumi or the fictional brand.
Launch the isolated demo
Design brief
01 / Conversion problem
The category tends to lead with undifferentiated before-and-after claims. This concept uses service paths and method cues to make the offer legible without manufacturing social proof, guarantees, certifications, or results.
02 / Visual direction
Deep blue provides trust and legibility while cyan fields, translucent frames, generous spacing, and cropped vertical photography make the composition feel filled with daylight.
03 / Interaction and motion
A horizontal service selector changes the featured licensed image and supporting copy; scroll reveals are restrained to opacity and translation and disappear under reduced-motion preferences.
04 / Mobile behavior
The selector becomes a horizontally scrollable control with visible focus, the editorial image grid collapses without reordering meaning, and long headlines wrap before 320 pixels.
05 / Access and performance
All selectors are buttons with state conveyed through aria-pressed, image descriptions avoid claiming depicted work, cyan is paired with dark text, and the demo has a skip link. Images are local, responsive WebP files.
Component breakdown
See the decisions working together