Surface care, drawn in clean lines.
Exterior cleaning serviceIndependent fictional concept created by Fleumi. Not a client project and not affiliated with or endorsed by any real business. Photography is used under license and does not represent work performed by Fleumi or the fictional brand.
Launch the isolated demo
Design brief
01 / Conversion problem
Exterior-service pages often compete through urgency and unsupported superlatives. This concept builds confidence through plain surface categories, process transparency, and a single route back to Fleumi rather than pretending to accept service leads.
02 / Visual direction
An off-black framework and warm mineral background establish technical restraint. Acid green is rationed to active controls, line diagrams, and the primary exit, while photography carries texture and scale.
03 / Interaction and motion
A surface matrix lets visitors focus one category at a time, the active image shifts with the selection, and line-based hover states preserve the industrial feel without decorative animation overload.
04 / Mobile behavior
The technical matrix becomes full-width rows, dense metadata is shortened at small widths, and the photographic split becomes a linear reading sequence with no horizontal overflow.
05 / Access and performance
Native buttons, persistent text labels, strong dark-on-green contrast, predictable focus order, meaningful image descriptions, and reduced motion are built in. Optimized local assets avoid third-party requests and layout shift.
Component breakdown
See the decisions working together